According to the PBS news story (https://lnkd.in/eerRKVJD)
and main other media sources, many are steaming mad that a company (Momofuku) could trademark "chili crunch" for a historic Asian cuisine condiment (generically known as "chili crisp." While this PBS news story is a bit vague as to the real beef, a little poking around and it appears the issue of this hot topic is that many believe the U.S. Trademark Office should not have granted a trademark registration for "chili crunch" based on the mark being descriptive of the product (i.e. its chili and it crunches when chewed) and not a sufficient recognition of the trademark registrant (Momofuku) as the recognized origin of the condiment.
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